Early estimates predict that close to a million books were bought yesterday in Catalonia to celebrate Saint Jordi’s Day, which at around 20 million euros represents almost 8% of the annual turnover in the book sector.The best sellers were Se sabrà tot (Everything will be known) by Xavier Bosch and El viatge al poder de la ment (Journey to the power of the mind) by Eduard Punset, in fiction and non-fiction respectively.
Six million roses were bought too following the tradition.
The Catalan government promoted this idea of a book and a rose in London and received encouraging feedback from MPs and cultural figures who think it would be an interesting celebration to copy in the UK.
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